// Visual Identity · 06
Logo
A geometric apex paired with a clean wordmark. The stance is angled and forward-tilted — motion and structural tension. Tight, engineered geometry: no gradients, no soft edges, no decoration.
Full lockup✸
The Apex mark✸
// The optimal line
In performance environments the apex is the optimal point in a turn — not the fastest straight line, but the precise line that maximizes exit speed. The curved lower structure forms an abstract “R”; its weight balances the forward angle.
Variants✸
// Clearspace
Keep clear space equal to the height of the mark on all sides. Never crowd the lockup.
// Minimum size
Full lockup no smaller than 120px wide (digital) / 24mm (print). Use the mark alone below that.
Misuse✸
Don't rotate, stretch, recolor, add effects, or place the logo on low-contrast or busy backgrounds.