// Visual Identity · 11
Data Visualization
Data is the product. Charts are engineered, not decorated: hairline axes, monospaced labels, tabular figures, and one decisive red. Color carries meaning — red signals attention and off-plan; green is on-plan; neutrals do the rest.
Chart language✸
// Sell-through by week%
W18W19W20W21W22W23W24
// Decision latency↓ 67%
W13W18W24
// Retail Performance Index0–100
0
Structurally competitive · top 12%
// Plan vs actual£k
| Week | Plan | Actual | Δ |
|---|---|---|---|
| W19 | 412 | 428 | +16 |
| W20 | 438 | 421 | −17 |
| W21 | 455 | 462 | +7 |
| W22 | 470 | 451 | −19 |
Signal / off-planOn-planBaselineAxis
Rules✸
01
Color = meaning
Red only for the point being made (signal, off-plan, focus series). Never rainbow palettes.
02
Hairline structure
1px axes and gridlines. No heavy borders, no drop shadows, no 3D, no chartjunk.
03
Mono & tabular
Geist Mono for all labels and values; tabular figures so numbers align and compare.